Link in Bio for Small Businesses: Complete Guide for 2025

Small businesses use link in bio pages to convert social media followers into paying customers through direct access to menus, reservations, online ordering, directions, and promotions.

If you run a cafe, restaurant, retail shop, salon, or local service business, your Instagram bio link is one of your most valuable digital assets. It’s the bridge between social media engagement and real-world revenue: the difference between someone admiring your posts and actually walking through your door, placing an order, or booking an appointment.

Yet many small businesses waste this opportunity by linking to a generic homepage that loads slowly, buries critical information, or fails to answer the three questions every mobile customer has: “What do you offer?”, “Where are you?”, and “How do I buy from you right now?”

A professional link in bio page solves this by creating a fast-loading, mobile-optimised hub that connects social media followers directly to the actions that drive revenue: ordering food, booking tables, finding directions, viewing menus, claiming promotions, and contacting your business.

In this comprehensive guide, we’ll explore why small businesses need link in bio pages in 2025, what separates business use cases from creator use cases, how different types of businesses should structure their pages, and why AstroLink’s speed and simplicity make it the perfect solution for local businesses competing in crowded markets.

Why Small Businesses Need a Link in Bio Page in 2025

Social media has fundamentally changed how customers discover and choose local businesses. Before visiting a new restaurant, cafe, shop, or salon, customers check Instagram, TikTok, or Facebook to see recent photos, read reviews, and get a feel for the atmosphere.

Your social media presence creates the initial interest. Your link in bio converts that interest into revenue.

The Modern Customer Journey for Local Businesses

Consider how customers discover and choose your business today:

1. Discovery: They see your business through Instagram posts, Stories, tagged photos, Google searches, friend recommendations, or local hashtags
2. Evaluation: They visit your profile to assess quality, atmosphere, offerings, and social proof through photos and engagement
3. Decision: They’re interested and click your bio link to take the next step
4. Action: They need instant access to menus, prices, booking systems, directions, opening hours, or contact details

If step 4 involves friction (slow loading, confusing navigation, buried information, desktop-only websites), you lose the customer to a competitor whose information is immediately accessible.

A link in bio page removes barriers between interest and action, making it effortless for customers to choose your business.

Why Small Businesses Can’t Rely on Traditional Websites Alone

Many small businesses maintain traditional websites that were designed years ago for desktop browsing. These sites often fail mobile customers because:

Slow loading speeds: Traditional WordPress sites or custom websites can take 3-8 seconds to load on mobile connections, causing potential customers to abandon before seeing your menu or booking system

Complex navigation: Customers have to navigate through multiple pages (Home → About → Menu → Contact) to find basic information they need immediately

Desktop-first design: Sites designed for desktop browsing don’t translate well to mobile screens, resulting in tiny text, awkward layouts, and frustrating user experiences

Hidden critical information: Contact numbers, opening hours, addresses, and booking links are often buried in footers or separate pages rather than immediately visible

No social integration: Traditional websites don’t naturally connect to your Instagram, TikTok, Google Reviews, or other social proof platforms

Poor search visibility for specific queries: When customers search “Italian restaurant near me open now,” they rarely find your website’s booking page directly

A link in bio page complements your website by creating a mobile-first, social-media-optimised landing page designed specifically for Instagram and TikTok traffic. It prioritises the information mobile customers need most: menus, reservations, directions, and contact details.

Small Business vs Creator Use Cases: Why Your Needs Are Different

Most link in bio tools and guides focus on creators: influencers, bloggers, YouTubers, and content producers. But small businesses have fundamentally different goals and requirements.

Creators want to:

• Drive traffic to content (blog posts, YouTube videos, podcast episodes)
• Promote affiliate products and sponsored partnerships
• Build email lists and communities
• Showcase personality and lifestyle
• Monetise through content and recommendations

Small businesses need to:

• Drive foot traffic to physical locations
• Generate online orders and reservations
• Provide immediate access to menus, services, and pricing
• Share directions and contact information
• Promote current sales, events, and special offers
• Convert social followers into paying customers

Your link in bio should prioritise transactional links (ordering, booking, directions) over content links (blogs, videos, social feeds). This distinction is critical for maximising revenue from your social media presence.

What Small Businesses Should Include on Their Link in Bio Page

Your link in bio page should function as a mobile-optimised business hub that answers every customer question and removes friction from the purchasing process.

Universal Links Every Small Business Needs

Regardless of your industry, these five links form the foundation:

1. Primary Action Link (Ordering, Booking, or Shopping)

Your top link should drive your primary revenue activity:

• Restaurants/Cafes: Online ordering, delivery platforms (Deliveroo, Uber Eats, Just Eat), or table reservations
• Retail Shops: Online shop, current sale, or featured product collection
• Salons/Barbershops: Online booking system (Booksy, Fresha, Calendly)
• Service Businesses: Quote requests, appointment scheduling, or service booking

This link should use clear, action-oriented language:

• “Order Takeaway Now”
• “Book Your Table Today”
• “Shop Our Collection”
• “Schedule Your Appointment”

2. Google Maps Location and Directions

Make it effortless for customers to find you. A direct Google Maps link allows customers to:

• See your exact location with one tap
• Get turn-by-turn directions from their current location
• Check opening hours and contact details
• Read Google Reviews and see photos
• Save your location for future visits

This is especially critical for businesses that rely on foot traffic, first-time visitors, or customers unfamiliar with your neighbourhood.

Label examples:

• “Find Us: Directions & Parking”
• “Visit Our Shop in Shoreditch”
• “Get Directions to Our Cafe”

3. Menu, Services, or Product Catalogue

Customers want to know what you offer before committing to visit or order. Include:

• Restaurants/Cafes: Current menu (PDF, website page, or digital menu platform)
• Retail Shops: Product catalogue, lookbook, or current collection
• Salons/Spas: Service menu with prices and descriptions
• Service Businesses: Service offerings, packages, and pricing

Transparency builds trust and helps customers self-qualify before contacting you, reducing time spent on unsuitable enquiries.

4. Contact Information

Some customers prefer to call, text, or message before visiting or ordering. Provide:

• Phone number with clickable tel: link for mobile
• WhatsApp business link (popular for UK businesses)
• Direct Instagram or Facebook Messenger link
• Email address for enquiries

Multiple contact options accommodate different customer preferences and communication styles.

5. Social Proof and Reviews

Build credibility through customer testimonials:

• Google Reviews link
• Facebook recommendations
• TripAdvisor or Yelp reviews (for hospitality businesses)
• Testimonials page or customer photos

Social proof reduces risk for first-time customers and differentiates you from competitors without established reputations.

Industry-Specific Links to Maximise Conversions

Beyond the universal foundation, tailor your page to your specific business type:

Link in Bio Structures for Different Business Types

Different industries should prioritise different links based on their unique customer needs and revenue drivers.

Restaurants, Cafes, and Food Businesses

Food businesses must balance dine-in customers, takeaway orders, and delivery whilst showcasing atmosphere and menu offerings.

Example structure for a neighbourhood restaurant:

1. “Order Delivery via Deliveroo”
2. “Book a Table Online”
3. “View Our Current Menu”
4. “Find Us: Directions & Parking”
5. “Call or WhatsApp Us Directly”

Example structure for a specialty coffee shop:

1. “Order Online for Click & Collect”
2. “Browse Our Coffee Menu & Retail Beans”
3. “Find Our Shoreditch Location”
4. “Join Our Loyalty Programme”
5. “Read 5-Star Google Reviews”

Example structure for a bakery or patisserie:

1. “Order Cakes & Pastries for Collection”
2. “Wedding & Celebration Cake Enquiries”
3. “View This Week’s Specials Menu”
4. “Visit Us: Opening Hours & Directions”
5. “Follow on Instagram for Daily Fresh Bakes”

Critical considerations for food businesses:

• Update menus regularly: Link to digital menus you can update easily rather than static PDFs that become outdated
• Highlight special diets: If you cater to vegan, gluten-free, or allergen-conscious customers, make this prominently visible
• Promote events: Weekly specials, live music nights, bottomless brunch, or seasonal menus deserve top billing when active
• Multiple ordering options: Some customers prefer Deliveroo convenience; others prefer ordering directly to avoid commission fees. Offer both where possible
• Show your atmosphere: Use AstroLink Pro’s background image feature to showcase your dining room, terrace, or signature dishes

Retail Shops and Boutiques

Retail businesses must bridge online shopping with in-store experiences whilst showcasing current inventory and promotions.

Example structure for a fashion boutique:

1. “Shop Our New Collection Online”
2. “Current Sale: Up to 40% Off”
3. “Visit Our Store in Notting Hill”
4. “Book a Personal Styling Appointment”
5. “Read Customer Reviews & Testimonials”

Example structure for a homeware or gift shop:

1. “Browse Our Online Shop”
2. “Wedding & Gift Registry Services”
3. “This Month’s Featured Products”
4. “Visit Our Cambridge Showroom”
5. “Call or Email for Product Enquiries”

Example structure for a bookshop or record store:

1. “Shop Online with Free UK Delivery”
2. “This Month’s Staff Recommendations”
3. “Upcoming Author Events & Signings”
4. “Find Our Independent Shop in Edinburgh”
5. “Join Our Book Club & Newsletter”

Critical considerations for retail businesses:

• Balance online and offline: Feature both your e-commerce site and physical location, as many customers prefer to browse in person
• Promote current campaigns: Seasonal sales, new arrivals, and limited editions should rotate through your top link position
• Offer convenience: Click-and-collect, same-day delivery, or appointment-based shopping can differentiate you from online giants
• Build community: Loyalty programmes, VIP shopping events, and exclusive previews create repeat customers
• Showcase uniqueness: Independent shops compete on curation, expertise, and personality rather than price, highlight what makes you special

Salons, Barbershops, and Beauty Businesses

Beauty businesses prioritise bookings whilst showcasing work quality, services, and specialist expertise.

Example structure for a hair salon:

1. “Book Your Appointment Online”
2. “View Our Services & Price List”
3. “See Our Portfolio & Transformations”
4. “Find Our Salon: Directions & Parking”
5. “Read Client Reviews & Testimonials”

Example structure for a nail salon or spa:

1. “Book Your Treatment Today”
2. “Browse Our Treatment Menu”
3. “Special Offer: New Client Discount”
4. “Visit Us in Central Manchester”
5. “Follow on Instagram for Nail Inspiration”

Example structure for a barbershop:

1. “Check Availability & Book Your Cut”
2. “Walk-In Times & Wait Estimates”
3. “Men’s Grooming Services & Prices”
4. “Find Our Barbershop in Hackney”
5. “Call or WhatsApp for Same-Day Appointments”

Critical considerations for beauty businesses:

• Booking is priority one: Your top link should always be the fastest path to booking an appointment
• Show your work: Link to Instagram highlights, portfolio galleries, or before-and-after transformations to build confidence
• Price transparency: Clear pricing reduces enquiry friction and helps customers self-qualify
• Specialist credentials: If you specialise (colour correction, Afro-Caribbean hair, beard grooming, bridal makeup), make this immediately obvious
• Cancellation and contact: Make it easy to reschedule, cancel, or contact you with questions

For more detailed guidance on link in bio for beauty professionals, see our complete guide for barbers and stylists.

Local Service Businesses

Service businesses (cleaners, plumbers, electricians, personal trainers, tutors, photographers) need to establish credibility and make enquiries effortless.

Example structure for a personal trainer:

1. “Book Your Free Consultation Call”
2. “View Training Packages & Pricing”
3. “Client Transformations & Testimonials”
4. “Download Free Workout Guide”
5. “Find Our Gym Location in Bristol”

Example structure for a cleaning service:

1. “Get Your Free Cleaning Quote”
2. “Our Services: Domestic & Commercial”
3. “Read 5-Star Customer Reviews”
4. “Areas We Cover in Greater London”
5. “Call or WhatsApp for Same-Day Service”

Example structure for a wedding photographer:

1. “View Our Wedding Photography Portfolio”
2. “2025 Wedding Packages & Availability”
3. “Client Galleries & Testimonials”
4. “Book Your Engagement Shoot”
5. “Join Our Wedding Planning Newsletter”

Example structure for a private tutor or music teacher:

1. “Check Availability & Book Trial Lesson”
2. “Subjects & Exam Boards We Cover”
3. “Student Success Stories & Results”
4. “Tutoring Packages & Pricing”
5. “Contact for GCSE or A-Level Enquiries”

Critical considerations for service businesses:

• Reduce enquiry friction: Make it effortless to request quotes, book consultations, or check availability
• Showcase results: Before-and-after photos, client testimonials, and measurable outcomes build trust
• Define your area: Clearly state geographic coverage (postcodes, boroughs, towns) to avoid unsuitable enquiries
• Offer value upfront: Free guides, consultations, or trials reduce perceived risk for first-time customers
• Professional credentials: Qualifications, insurance, professional memberships, and industry certifications differentiate you from unqualified competitors

How Small Businesses Should Use Analytics to Optimise Their Link in Bio

One of the most valuable aspects of a link in bio page is the ability to track exactly how customers interact with your business information.

What to Track and Why It Matters

Link click patterns: Which links get clicked most? If your menu link gets more clicks than your booking link, customers might be browsing before committing, suggesting you need clearer calls-to-action or promotional incentives.

Traffic sources: Are customers finding you through Instagram, TikTok, Google searches, or direct URL visits? This tells you which platforms to prioritise.

Time-based patterns: Do clicks spike during lunch hours, evenings, or weekends? This helps you time promotions and ensure staff are ready for enquiry peaks.

Geographic data: Where are your visitors coming from? This informs marketing targeting and helps you understand your catchment area.

Using Data to Increase Revenue

Example: Restaurant discovers delivery preference

A neighbourhood Italian restaurant notices their Deliveroo link receives 3x more clicks than their table booking link. Response: they promote their delivery service more heavily on Instagram, create delivery-exclusive menu items, and offer first-time delivery discounts. Result: 40% increase in delivery orders.

Example: Retail shop optimises for mobile shoppers

A homeware boutique sees that 85% of their link in bio traffic comes from Instagram between 7-9pm (evening browsing time). Response: they schedule Instagram posts during this window and promote free next-day delivery for orders placed before 9pm. Result: 25% increase in online sales.

Example: Salon identifies booking friction

A hair salon notices high clicks on their services page but low booking conversions. Response: they add transparent pricing to their link in bio, feature new client discounts prominently, and include client testimonials. Result: 35% increase in new client bookings.

AstroLink’s built-in analytics provide these insights without requiring external tracking tools, keeping your setup simple whilst giving you the data you need to optimise.

Why Speed and Simplicity Matter for Small Business Link in Bio Pages

Small businesses compete with corporate chains that have dedicated marketing teams, extensive budgets, and sophisticated technology. Your competitive advantages are personality, community connection, and customer service. Your link in bio page should amplify these strengths, not dilute them with slow loading or cluttered design.

The Mobile-First Reality

93% of Instagram users access the platform on mobile devices. When a customer clicks your bio link, they’re on their phone, often whilst commuting, browsing during lunch breaks, or making last-minute plans.

They expect instant access to the information they need. Research consistently shows:

• Pages that load in under 1 second have the highest conversion rates
• Every additional second of loading time increases bounce rates by up to 20%
• Mobile users abandon slow pages faster than desktop users
• First impressions form in milliseconds, slow pages suggest outdated or unprofessional businesses

If your link sends customers to a traditional website that takes 3-5 seconds to load, you’ve already lost a significant portion of potential customers to competitors with faster mobile experiences.

Why AstroLink’s Sub-Second Loading Matters

AstroLink pages load in under a second, even on slower mobile connections. This isn’t just about technical performance, it’s about respecting your customers’ time and removing barriers between interest and action.

Fast loading signals:

• Professionalism: You care about user experience
• Modernity: Your business keeps up with technology
• Reliability: If your digital presence works smoothly, customers trust your business does too
• Respect: You value their time and make information immediately accessible

For small businesses competing against larger chains, these signals matter enormously.

The Power of Minimal Design for Business Credibility

Many link in bio tools add forced branding, advertisements, or cluttered design elements that dilute your professional image. For small businesses building premium brands or competing on quality rather than price, this undermines your positioning.

AstroLink takes a minimal approach:

No forced branding: Even on the free plan, there are no watermarks, “Powered by” badges, or promotional banners

Clean canvas: Your business name, logo, information, and links take centre stage without competing with platform branding

Mobile-optimised layout: Information is organised clearly with readable fonts, appropriate spacing, and intuitive navigation

Professional appearance: The design suggests competence and attention to detail, qualities customers want in the businesses they choose

This clean presentation is especially valuable for:

• Premium or luxury businesses (high-end restaurants, boutiques, upscale salons)
• Professional services (consultants, lawyers, accountants)
• Creative businesses (design studios, photographers, architects)
• Health and wellness businesses (nutritionists, therapists, wellness coaches)

Your link in bio page should enhance your brand, not detract from it.

Common Mistakes Small Businesses Make with Link in Bio Pages

Avoid these pitfalls that reduce customer conversions and dilute your professional image:

1. Linking Only to a Homepage

Many businesses simply link to their website homepage, forcing customers to navigate multiple pages to find menus, booking systems, or contact details. This creates unnecessary friction.

Solution: Use a link in bio page that provides direct access to the specific information mobile customers need most.

2. Outdated Information

Nothing damages credibility faster than outdated menus, incorrect opening hours, expired promotions, or broken links. Customers who encounter incorrect information lose trust and choose competitors.

Solution: Review your link in bio page monthly. Update seasonal menus, current promotions, and time-sensitive offers. Remove links to past events or sold-out products.

3. Too Many Links Without Clear Priority

Overwhelming customers with 10-15 links makes decision-making difficult. Research shows that choice overload reduces conversions.

Solution: Limit yourself to 5-7 highly strategic links that cover essential customer needs. If you need more, upgrade to AstroLink Pro for unlimited links with clear categorisation.

4. Generic Link Labels

Labels like “Website,” “Menu,” or “Contact” lack urgency and don’t communicate value.

Solution: Use specific, action-oriented language:

• Weak: “Website” → Strong: “Order Online with Free Delivery”
• Weak: “Menu” → Strong: “View Our Spring Menu & Specials”
• Weak: “Contact” → Strong: “Call or WhatsApp for Same-Day Bookings”

5. No Mobile Optimisation Testing

What looks good on desktop often fails on mobile. Tiny text, awkward layouts, and difficult-to-tap links frustrate mobile users.

Solution: Always preview and test your links on mobile devices. AstroLink is built mobile-first, ensuring excellent experiences across all screen sizes.

6. Missing Analytics Implementation

Without tracking, you’re guessing about what customers want and how they interact with your business information.

Solution: Use AstroLink’s built-in analytics to understand customer behaviour and optimise your link structure accordingly.

7. Ignoring Visual Branding

Your link in bio page should feel like a natural extension of your brand, not a disconnected third-party tool.

Solution: Customise colours, upload a professional profile photo (logo or high-quality business photo), and write a compelling bio that communicates your unique value proposition.

Advanced Strategies for Small Businesses

Once you’ve mastered the basics, these advanced tactics can further increase customer conversions:

Seasonal and Promotional Link Rotation

Change your top link based on current campaigns:

• Summer: “Order Our New Summer Menu”
• Holiday season: “Book Your Christmas Party Now”
• Valentine’s Day: “Valentine’s Dinner: Limited Tables Available”
• Back-to-school: “September School Uniform Sale”

This keeps your page fresh and relevant whilst capitalising on seasonal demand.

Location-Specific Links for Multi-Location Businesses

If you operate multiple locations, create location-specific link structures:

“Find Your Nearest Location” → Landing page with individual links for each branch, or separate AstroLink pages per location that you can customise for local audiences and promotions.

Event and Limited-Time Offer Highlighting

Create urgency with time-sensitive promotions:

• “This Weekend Only: 20% Off All Homeware”
• “Last Tables Available for Saturday Night”
• “Flash Sale: Ends Midnight Tonight”

Urgency and scarcity drive immediate action rather than passive interest.

Integration with Email and SMS Marketing

Include links to email newsletter signups or SMS loyalty programmes:

• “Join Our VIP List for Exclusive Offers”
• “Text COFFEE to 12345 for 10% Off Your Next Visit”
• “Subscribe for Weekly Menu Updates”

This builds owned marketing channels that don’t depend on social media algorithms.

Customer Education and Value-Added Content

Position yourself as an expert whilst building trust:

• “Free Guide: How to Care for Your Leather Goods”
• “Restaurant Etiquette: Your Questions Answered”
• “Skincare Routine Advice from Our Experts”

Educational content builds authority and keeps customers engaged with your brand between purchases.

Why AstroLink Is Perfect for Small Businesses

Small businesses need tools that solve real problems without adding complexity or cost. AstroLink’s approach is specifically valuable for local businesses:

Sub-Second Loading Speeds

Your menus, booking links, and contact information load instantly, ensuring mobile customers don’t abandon before seeing what you offer. Fast loading is a competitive advantage that larger chains often lack due to bloated corporate websites.

Clean, Professional Design

No ads, no forced branding, no clutter. Just your business information presented clearly and professionally. This clean canvas lets your unique personality and local character shine through.

Even the free plan includes no watermarks or promotional banners that undermine premium positioning.

Built-In Analytics Without Complexity

Track which links customers click most, understand traffic patterns, and optimise your page structure without requiring separate analytics platforms or technical expertise. Simple dashboards show exactly what you need to know.

SEO and Local Discoverability

Unlike most link in bio tools, AstroLink includes proper SEO optimisation and structured data markup. This means your page can appear in search results when potential customers search for businesses like yours in your area.

This supplementary discoverability channel increases your chances of being found beyond social media.

Affordable Pricing for Small Business Budgets

The free plan includes up to 5 links with analytics, colour themes, and no forced branding, perfect for small businesses establishing their social media presence: ordering, booking, menu, directions, and contact.

When you need more features, AstroLink Pro costs just £5.00/month or £49.00/year and includes:

• Unlimited links: Perfect for extensive menus, multiple locations, seasonal promotions, or diverse service offerings
• Embedded video: Showcase your restaurant atmosphere, product demonstrations, customer testimonials, or team introductions directly on your page
• Background images: Use professional photography of your shop, signature dishes, products, or location as your page background
• Hide AstroLink branding: Complete white-label experience for premium brand presentation

This pricing structure is designed for independent small businesses building sustainable local operations without corporate budgets.

UK-Based and GDPR-Compliant

As a UK business, you need tools that respect data privacy regulations. AstroLink is GDPR-compliant and respects customer privacy whilst providing the analytics you need to optimise your marketing.

Getting Started: Setting Up Your Small Business Link in Bio

Creating your professional link in bio page with AstroLink takes less than 10 minutes:

1. Sign up at app.astrolink.io/register
2. Upload your business logo or professional photo that represents your brand
3. Write a compelling bio (your business type, location, specialty, and unique selling point in 2-3 sentences)
4. Add your essential links in priority order:
   • Primary action (ordering, booking, shopping)
   • Google Maps location
   • Menu, catalogue, or service list
   • Contact information
   • Social proof or reviews
5. Customise your colour theme to match your business branding
6. Add social media icons for Instagram, Facebook, TikTok, and other platforms
7. Copy your AstroLink URL and update all your social media bios, Google Business Profile, and email signatures

Test all your links on mobile to ensure they work perfectly. Review and update monthly to keep information current and relevant.

Real-World Success: How Small Businesses Use Link in Bio Pages

Here are practical examples of how different businesses structure their pages for maximum customer conversion:

Neighbourhood Italian Restaurant (Free Plan)

Bio: “Family-run Italian restaurant in Clapham. Fresh pasta made daily. Rated #1 on TripAdvisor. Established 1995.”

Links:

1. “Order Delivery via Deliveroo”
2. “Book Your Table Online”
3. “View Our Seasonal Menu”
4. “Find Us: Directions & Parking”
5. “Read 200+ Five-Star Reviews”

Result: Clear path from social media to ordering or booking, with social proof building credibility.

Independent Fashion Boutique (Pro Plan)

Bio: “Sustainable fashion boutique in Brighton. Curated womenswear from independent designers. Slow fashion, timeless style.”

Links:

1. “Shop Our New Spring Collection”
2. “Current Sale: Up to 40% Off Selected Items”
3. “Book a Personal Styling Session”
4. “Visit Our Brighton Store”
5. “Meet Our Featured Designers”
6. “Join Our Sustainable Fashion Newsletter”
7. “Read Customer Reviews & Testimonials”
8. “Call or Email for Product Enquiries”

Result: Balances online and in-store experiences whilst emphasising sustainability values and personalised service.

Specialty Coffee Shop (Free Plan)

Bio: “Third-wave coffee roasters in Shoreditch. Single-origin beans, expert baristas, community space. Open 7am-6pm daily.”

Links:

1. “Order Coffee & Pastries for Collection”
2. “Shop Our Coffee Beans & Merchandise”
3. “This Week’s Single-Origin Feature”
4. “Find Our Shoreditch Cafe”
5. “WhatsApp Us for Wholesale Enquiries”

Result: Serves retail customers (walk-in and collection), wholesale clients, and coffee enthusiasts whilst highlighting specialty credentials.

Hair and Beauty Salon (Pro Plan)

Bio: “Award-winning hair salon in Manchester. Colour specialists, bridal hair, extensions. Aveda concept salon. Established 2010.”

Links:

1. “Book Your Appointment Now”
2. “View Our Services & Price List”
3. “See Hair Transformations & Portfolio”
4. “Special Offer: New Client Discount”
5. “Bridal Hair Packages & Consultations”
6. “Find Our Manchester Salon”
7. “Read Client Reviews & Testimonials”
8. “Aveda Products: Shop Online”
9. “Call or WhatsApp for Same-Day Availability”

Result: Prioritises bookings whilst showcasing specialist services, credentials, and product sales opportunities.

Each example demonstrates clear prioritisation of transactional links that drive revenue whilst building credibility through social proof and making customer actions effortless.

The Future of Small Business Social Media in 2025

Social media continues to evolve, but certain trends are clear for small businesses:

Short-form video dominance: TikTok and Instagram Reels drive discovery, but customers still need efficient ways to access practical information (menus, booking, directions)

Mobile-first everything: Desktop browsing continues to decline; mobile optimisation is no longer optional

Local search integration: Customers increasingly search for businesses on social platforms rather than Google, making your social presence and link in bio critical for discoverability

Authenticity over polish: Customers want to see real businesses, real people, and genuine community connection rather than corporate marketing

Speed as a differentiator: In a world of information overload, businesses that provide instant access to what customers need win

Your link in bio page sits at the intersection of all these trends: it’s the fast, mobile-optimised bridge between social media discovery and real-world transactions.

Key Takeaways

Small businesses use link in bio pages to drive measurable revenue by connecting social media followers directly to menus, reservations, online ordering, Google Maps, promotions, and contact information. This removes friction between interest and action.

Business needs differ fundamentally from creator needs. Prioritise transactional links (ordering, booking, directions, contact) over content links (blogs, videos, affiliate products) to maximise customer conversions and revenue.

Fast-loading pages are critical for mobile-first customers who demand immediate access to menus, opening hours, and booking systems whilst on the go. Sub-second loading speeds signal professionalism and respect for customer time.

Frequently Asked Questions

What links should a restaurant or cafe include in their link in bio?

Include online ordering or delivery links (Deliveroo, Uber Eats, your own system), table reservation system, current menu (PDF or website link), Google Maps directions, contact number for enquiries, and current promotions or events. Prioritise ordering and booking as your top links.

How can retail shops use a link in bio to drive in-store and online sales?

Feature your online shop link, current sales or promotions, Google Maps directions to your physical location, product catalogues or lookbooks, click-and-collect options, and customer reviews or testimonials. Balance online convenience with in-store experiences.

Can small businesses use AstroLink for free?

Yes, AstroLink’s free plan includes up to 5 links with analytics, colour themes, and no forced branding. This is perfect for small businesses starting their social media strategy: ordering, reservations, menu, directions, and contact information.

How does a link in bio help small businesses compete with larger chains?

It creates a professional, mobile-optimised presence that loads instantly, showcases your unique personality and local community connection, and makes it effortless for customers to choose you over corporate competitors. You compete on speed, authenticity, and customer experience rather than marketing budgets.

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Ready to Turn Social Media Followers into Paying Customers?

Your small business deserves a professional link in bio page that drives real revenue. Create a fast-loading, mobile-optimised hub that connects customers to menus, bookings, directions, and everything they need to choose your business.

Sign up for your AstroLink profile today at https://app.astrolink.io/register.

Free forever (up to 5 links), or go Pro for £5.00/month or £49.00/year.